Deus

DEUS EX MACHINA IS A STEP BIGGER THAN A BRAND…
IT’S A CULTURALLY DRIVEN ENTITY

Deus Ex Machina is a global community of artists, itinerants and enthusiasts. We’re driven by a desire to celebrate creativity, and the honesty and enjoyment of the machine, be it in the form of hand-built motorcycles, custom surfboards or converted industrial spaces. Founded in 2005 in Sydney, Australia, by Dare Jennings and Carby Tuckwell, their continued vision has launched Deus around the world and fostered a culture of adventure and inclusivity. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions.

Deus Ex Machina says simply there’s no ‘right way’ to do individualism, it’s all the same juice.

At the heart of Deus Ex Machina sit a few enduring obsessions. Things we ride, things we surf, things we listen to – and the creative culture that grows around them. These pillars have shaped the brand from the beginning. What started in a Sydney workshop has grown into a global network of garages, shaping bays and creative spaces – all driven by the same simple idea: doing something is always more fun than owning something. Motorcycles, surf and the arts are the currents that run through everything we do. From custom builds and boards to apparel, films, events and collaborations, consider these the pillars that keep the whole machine running.